How To Grow on YouTube Channel in 2023
YouTube is among the most popular social media platforms out there. With billions of active users, it’s a great place to build your brand and connect with your audience. However, growing your YouTube channel and getting more subscribers can be challenging with so much competition.
Want to know how to grow and quickly increase the number of subscribers and views on your YouTube channel? You’ve come to the right place.
We have outlined strategies below to increase our YouTube audience in 30 days or less. We’ll show you all the sneaky ways you can quicken your development on the platform, from making click-generating YouTube thumbnails to crafting compelling video titles.
You need views for your YouTube channel to develop; you must have traffic and subscribers to get views. Increasing the number of people who view your videos, browse your profile, and engage with your content is the primary goal of everything we demonstrate below.
Let’s dive into the ways to grow your YouTube subscribers:
Create Quality Content
Creating quality content is the foundation of growing your YouTube channel. You need to create videos that are informative, engaging, and entertaining. Make sure that your videos are well-edited and have good sound quality. You don’t need expensive equipment to create quality content, but you do need to put in the effort to make your videos look and sound good.
Use Eye-Catching Thumbnails
Of everything on your YouTube account, your video thumbnail is the one that influences clicks the most. When your videos appear on someone’s homepage or in a search result, they will immediately see them. Your channel and description are significant factors, but your thumbnail will be displayed to every user first.
You should optimize it since it’s the most crucial component. Do not simply take a pre-populated screenshot from your video; doing so will only lead to mediocrity and obscurity. Spend your time instead making distinctive, personalized thumbnails for each video using Canva or Photoshop.
Optimize Your Videos for SEO
Optimizing videos for SEO (search engine optimization) is crucial to growing your YouTube channel. SEO involves using keywords, tags, and descriptions that make it easier for people to locate your videos when they search for related content. Ensure you include relevant keywords in your video titles, descriptions, and tags.
In your profile, video titles, and descriptions, you should ideally target terms that receive many monthly searches but face little competition. It’s simpler to say than to do. To start, look for keywords with a high search volume using a tool for keyword study like Keyword Tool.
Promote Your Videos on social media
Social media promotion is a fantastic way to get more exposure to your content and grow your YouTube channel. Share your videos on Facebook, Twitter, Instagram, and other social media platforms. Ensure you include a link to your YouTube channel in your social media profiles so people can easily find your content.
Collaborate with Other YouTubers
Working with other YouTubers is an excellent method to expand your YouTube channel. Reach out to other YouTubers who are active in your field. Find out if they’d like to work together on a video or give each other shoutouts on their respective channels. Working with other YouTubers can help you expand your following and increase your subscriber count.
Engage with Your Audience
Engaging with your audience is crucial to growing your YouTube channel. Respond to comments on your videos and ask your viewers to leave feedback and suggestions.
Speaking of comments, you should be there. Turn on your comments and interact with your community. Enjoy being able to reply to every comment individually in the early going before your YouTube channel gains traction. You will only have that option once your channel becomes well-known.
Depending on the type of content you produce, users will occasionally actively enter the comments section to engage with you or pose queries. You should ask your viewers questions in the video or description at other moments (especially in the beginning) to pique their interest and encourage interaction.
Monitor Your Metrics
One can find a gold mine of channel data in YouTube Analytics. Just a few of the metrics you should be reviewing are listed below:
Views: Determine which of your videos receives the most views to learn more about the types of content that appeal to your community.
Find out which films turn viewers into subscribers by looking at their numbers. Some of your videos are only a one-hit wonder, while others may help you acquire lifelong fans.
Average View Duration: Check out which videos had users watching for 30 seconds and which had them clicking away. It could provide a wealth of information regarding your introductions, thumbnails, and video titles.
Real-Time Analytics: Monitor the performance of your material during the first 24 to 48 hours to determine what was successful and what wasn’t. If you tried something new in a film that didn’t work out, take the lesson to heart before repeating it in your subsequent content.
Comparing new and recurring viewers: Find out if you’re attracting new viewers or just your subscribers returning to watch your material. If most of your users are new, you should make an introduction welcoming to both seasoned viewers and recent arrivals.
Varieties of Traffic Sources: Find out where your viewers access your recordings. Are they seeing your videos on their home screen, in the suggested videos, or in the search results?
Be Consistent
Consistency is vital when it comes to growing your YouTube channel. You need to create content regularly and make sure that your content is consistent in quality, style, and format. Consistency helps build trust with your audience, making it easier for them to remember your channel and return for more.
Offer Value to Your Viewers
Offering value to your viewers is crucial to growing your YouTube channel. You must create content that solves problems, answers questions, and provides entertainment. Ensure that your videos offer value to your viewers, whether it’s information, inspiration, or a good laugh. When your viewers feel like they’re getting something of value from your channel, they’re more likely to stick around and become subscribers.
Use Paid Advertising
Paid advertising can be an excellent way to grow your YouTube channel quickly. You can use platforms like Google Ads or Facebook Ads to promote your YouTube videos to a targeted audience. Ensure you create compelling ads encouraging people to click on your YouTube channel.
Use End Screens and Annotations
End screens and annotations are a great way to encourage people to subscribe to your YouTube channel. End screens appear at the end of your videos, and they can include a call-to-action to subscribe to your channel. Annotations are clickable text overlays that you can add to your videos, and they can also have calls to action to subscribe.
Host a Giveaway
Hosting giveaways can also help get more subscribers to your YouTube channel. You can offer a prize like a free product or a gift card to encourage people to subscribe to your channel. Ensure you promote your giveaway on social media and in your videos and make it easy for people to enter by using a tool like Gleam or Rafflecopter.
Optimize Your Channel Page
Your YouTube channel page is like your home base on the platform, and it’s essential to optimize it if you want to grow your channel. Ensure that your channel page includes the following:
You should also organize your videos into playlists to make it easy for viewers to find their desired content.
Post Videos at the Best Time
The ideal time to upload a video to YouTube depends on the audience and type of video. Because YouTube is a global platform, what works best for your tech material may not work best for games. We advise experimenting with various periods and reviewing your YouTube analytics to gauge engagement.
According to data from Frederator Networks, the best days to post on YouTube are believed to be Thursday and Friday, with 3 pm being the hour that generates the most engagement. Compared to most other social media platforms, you don’t need to post content seconds or minutes before your audience visits the site because YouTube’s suggested videos aren’t on a traditional feed.
Conclusion
Growing your YouTube channel and getting more subscribers is a process that takes effort and time, but it’s worthy in the long run. Growing a YouTube channel and gaining subscribers requires a strategic approach to putting in the work. By implementing the tips and strategies outlined in this article, you can increase your chances of achieving your goal and growing YouTube subscribers in 30 days. You can also use third-party apps like FBPostLikes to buy subscribers easily. They provide real subscribers at a low cost. Several plans are available there in FBPostLikes, and you can choose your plan as per your requirement. Get followers quickly and enjoy success over YouTube.
However, it’s important to remember that your number of subscribers does not solely determine success on YouTube. It’s also about building a community of engaged and loyal viewers who value your content. So, focus on creating quality content that resonates with your target audience, engaging with your viewers, and continuously improving your channel. With dedication and persistence, you can grow your YouTube channel and achieve your goals.
I've Made Almost $10,000 A Month From Shopify And YouTube. Here's How I Built 2 Income Streams In College.
This as-told-to essay is based on a conversation with Tammy Dinh, a 22-year-old small-business owner and creator. It has been edited for length and clarity.
I grew up watching YouTube videos of people making things with polymer clay. I started making clay figurines when I was 9.
Growing up, I had a lot of anxiety. I would always pick at my fingers, to the point where they bled. I'd play with these figurines to comfort myself.
When I was in my second year of design school, I saw a video of a woman making polymer-clay trinkets on TikTok. It looked like fun. I had been working a graphic-design job in the corporate world alongside my studies. I didn't like working for someone else, but I wanted to find a way to support my family.
In October 2020, I started Uncomfy, my art shop, with my best friend, selling clay key chains and stickers on Etsy because it's the easiest place to sell for people starting out. While the business was in my name, we worked in partnership for the first few months and split the income. I started running the business by myself in December 2020.
I made my items on demand. I didn't want to risk extra up-front costs.I made all my items by hand. It's physical work that lasts for hours. I priced my key chains at $12 apiece at first. One clay item takes me two hours to make. I made about $150 a month for the first two months, and I realized that I was giving myself less than minimum wage.
I increased the price of the key chain to $15 in January 2021. Customers started requesting larger items. I decided then to make "desk friends" — larger figurines that could sit on a desk.
Dinh sells larger clay items called "desk friends." Tammy DinhI don't think artists should be broke. I looked at what other artists I admired were charging and increased prices to $20 for key chains and $25 for desk friends. I also bought an expensive resin to ensure my items lasted.
My biggest fear when I first started my business was spending money on up-front costs. I don't want to create a lot of stock without knowing whether the items will sell. By making products once I've sold them instead, I can conserve materials and don't waste anything.
I connected with similar brands on Instagram that shared my postsI set up an Instagram account for the business on the same day as the Etsy shop and posted on it every other day.
I searched for the #polymerclay hashtag. I followed a lot of accounts making handmade items, and I'd interact with their posts. I became good friends with other artists.
Eventually, they shared my posts, too. Then their followers saw what I was selling.
I responded to every comment or question from a follower in the first couple of months. I got my first 500 followers by December and had 5,000 followers by March 2021.
I started making Instagram Reels and TikToks — but it's a lot of workWhen I started posting photos on Instagram, I didn't want to use my face or voice. But I realized I couldn't use social media without videos in some form. Instagram was incentivizing creators to make Reels in 2021. I had to adapt.
I started posting Reels twice a day. Each 20-second video would take me an hour or more to make — it was a lot of time. My most popular short videos are about how I started the business.
I recycle those videos on TikTok — but it's hard to predict what will go viral on there. Even though I've got 90,000 followers there, I have more of a community on Instagram, with people commenting on my posts and wanting to know my shop updates.
I switched to Shopify when Etsy increased its seller feesEtsy was taking too high a cut from what I was earning. I could see from my analytics that most of my sales were coming from my social-media posts, not from Etsy's marketing.
When Etsy increased its seller fees from 5% to 6.5% last year, I decided to switch to my own shop. I was ready to go it alone.
I could customize my own online storefront — something I couldn't do on Etsy. I got a sales-tax license in Colorado and registered as an LLC in March 2022.
I was worried that my customers wouldn't migrate from my Etsy shop, but all it took was changing the link on my Linktree, which I use to link to my shop on social media, from Etsy to Shopify.
Vlogging about my creation process resonated with audiencesI uploaded my first YouTube video in August 2021. I'd seen that other small businesses were having success and was excited to try long-form content.
People are interested in the process of making the figurines and building my business. One of my videos has 930,000 views.
I see YouTube as more personal than Instagram and TikTok. With those, you have to grab people's attention right away. But I can be way more artistic on YouTube.
Having multiple revenue streams helps my financial securityLast year, I made up to $8,800 in sales a month. Recently, I've had the confidence to start charging between $45 to $75 per item. I made $9,561 in sales in January. I spend only about $200 on materials to make my items each month, so I make quite a high profit.
I'm in my fourth year of college now. At times, I've needed to take a break from my business. I studied abroad in Italy in December. I couldn't fulfill orders, so I had no income from my shop.
But my YouTube account meant that videos from three months prior were still making me money. I got monetized on YouTube in September, which you can do only if you've had at least 1,000 subscribers and 4,000 watch hours in the past year. It varies, but I make about $1,000 from YouTube AdSense a month. One video blew up, and I got $9,934 from AdSense in February.
Each video takes me between 15 and 18 hours to make.
I'm about to graduate from college — and I'm so glad I've built my businessIt was hard work, but I'm grateful to my younger self for putting in the time to build Uncomfy.
Soon I'll be graduating from college, and I can't wait to focus more on my shop. I don't have to deal with job applications or work for a big corporate business like others. I've made a business for myself.
Here's How CrowdStrike Could Spend $2 Billion To Grow Its Business
CONSTELLATION BRANDS, INC.
I quote Taleb here because of how much volatility exists in the economy right now. But this might be a good opportunity for CrowdStrike to put its $2 billion in net cash to good use, as I'll explain in this article.
Why does CrowdStrike have so much money?According to its most recent quarterly filing, CrowdStrike has a little more than $2.7 billion in cash, cash equivalents, and short-term investments. It also has $741 million in long-term debt. Subtracting its debt from its cash gives you the company's net-cash position of about $2 billion.
When CrowdStrike went public in 2019, its initial market capitalization was about $6.7 billion. For perspective, it had just completed its fiscal 2019, in which it generated $250 million in revenue. That was an incredibly high valuation of nearly 27 times sales. Granted, the company's revenue was up 111% in fiscal 2019. But it was a rich valuation nonetheless.
Valuations for stocks were generally high in 2019 -- pushed up because interest rates, while rising, were still near historic lows. Many companies cashed in via initial public offerings (IPOs), CrowdStrike included. This allowed CrowdStrike to bring in around $600 million.
Since its IPO, astute investors know that CrowdStrike has lost money according to generally accepted accounting principles (GAAP). For example, the company had a net loss of $182 million in its fiscal 2023, which ended in January.
However, much of CrowdStrike's net loss is due to stock-based compensation -- a non-cash expense. For this reason, the company has generated positive cash from operations, including $941 million in fiscal 2023. This dynamic has helped push its net cash to where it sits today at $2 billion.
CRWD Cash and Short-Term Investments (Quarterly) data by YCharts
Stock-based compensation is a legitimate concern for investors -- one we can't explore here. The point is, CrowdStrike has taken advantage of favorable stock market conditions to fill a treasure chest.
Now market conditions have changed. And CrowdStrike is preparing to put its money to use.
What's the billion-dollar plan?At the Morgan Stanley Technology Media and Telecom Conference, an analyst asked CrowdStrike's management how it planned to use its net-cash position. CFO Burt Podbere alluded to how rising interest rates are affecting private-market valuations and the venture-capital space. With this context, he then said: "As private companies look and see what their opportunities are, potentially joining CrowdStrike could be a really good one. And we want to be there to be able to take advantage of that."
In other words, CrowdStrike acquired its treasure chest when valuations were high. Now it plans to deploy its cash to acquire other companies while valuations are low. That could be a winning strategy.
To be clear, small, cash-burning cybersecurity outfits may indeed look to well-capitalized players like CrowdStrike right now. Consider that SVB Financial collapsed earlier this month, in part, due to large cash outflows at its bank. And there were outflows because its customer base was disproportionately comprised of cash-burning start-up companies. Many of these companies need funds from venture capitalists to operate. But funding decreased as interest rates rose.
This is why Podbere believes private companies may choose to sell to CrowdStrike now.
That said, the growth-by-acquisition strategy is inherently fraught with risk. Public companies frequently overpay, fail to realize promised synergies, and eventually wind up writing off goodwill -- a big hit to shareholder value. It's a scenario CrowdStrike's shareholders hope will be avoided.
However, there's indeed reason for optimism here. Consider that in 2020, CrowdStrike acquired a company called Preempt Security for $96 million -- seemingly an outrageous price because Preempt only had about $7 million in annual recurring revenue (ARR) at the time. However, Preempt now has over $100 million in ARR, demonstrating management's skill in making acquisitions. CrowdStrike's 2022 acquisition of Reposify seems like it's off to a strong start as well.
CrowdStrike stock still has a rich valuation today and consequently needs to sustain high revenue growth for a long time to justify its current price. Some growth will likely be organic -- it has a big opportunity from its partnership with Dell Technologies, for example. But it will need to prudently allocate capital during this volatile time to grow inorganically as well.
Of course, past achievements don't guarantee future success in this regard. But CrowdStrike's history of acquisitions does offer optimism that it can "thrive and grow" during this period of volatility, like Taleb wrote about.
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SVB Financial provides credit and banking services to The Motley Fool. Jon Quast has positions in CrowdStrike. The Motley Fool has positions in and recommends CrowdStrike. The Motley Fool recommends SVB Financial. The Motley Fool has a disclosure policy.
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